Our mission:

VDM The Label is more than just a bikini brand - we're a community who believe that looking and feeling good shouldn't come at the cost of our planet. That's why we're dedicated to creating sustainable fashion that you can look good, feel good and do good in.

We understand that the fashion industry has a big impact on the environment, and we're on a mission to minimise that impact in every way we can. Here's a closer look at some of the ways we're making fashion more sustainable:

Eco friendly materials

We use eco-friendly materials such as REPREVE & ECONYL, which are produced from plastic bottles & recycled waste, such as fishing nets, carpet fluff, and industrial plastic. Each VDM bikini saves approximately 10 plastic bottles from oceans & landfills all over the world.

Ethical sourcing:

We only work with suppliers who share our values and are committed to ethical and responsible manufacturing practices. Owner of VDM, Allanah Rosenwald, works closely with our manufacturer in Indonesia, ensuring working conditions are ethical and optimal for the team.

Responsible packaging

Our packaging is made from corn starch and is 100% biodegradable. We use electronic invoicing, return slips and gift cards and aim to be paper-free where we can.


We work closely with our suppliers, customers, and other industry leaders to promote sustainability and drive positive change.