What makes your product sustainable?
VDM are a team of progressive, passionate, free thinkers, creating bikinis from fabrics sourced from recycled consumer products such as water bottles and fish nets dragged from the ocean. These products would otherwise contribute to landfill so it is a no-brainer for us.
We want to make it easy for our customers by being open and honest about our practices.
This gives them the power to choose to support a brand that is sustainable and transparent.
It’s no longer good enough to just talk the talk. For this reason, we reveal the brand names of the fabrics we use so that our claims are backed up by decades of research & development by our suppliers.
So, what do we claim?
We make it simple for consumers to choose sustainability.
All styles in our collection are made from sustainable fabrics. This means there is no need for the customer to select only the pieces that are sustainable. When buying VDM, they know that whichever style they buy – they are making a conscious choice to move towards are healthier planet.
Owner, Allanah Rosenwald, had invested valuable hours working with our manufacturer in Bali, Indonesia to ensure that working conditional are optimal for the team and waste is kept at a minimum. Off-cuts are used to test future designs and left-over fabrics are cut into stock at the end of the season so there is no fabric left when a design or print has come to an end.
From the get-go we have proudly used plastic-free packaging. Made from corn-starch that is 100% bio-degradable our individually packed bikinis and the outer postage bags are totally eco-friendly. This includes the individual packaging that we use, as well as the shipping bags we use to post customer items in.
We also try to be as paper free as possible, with electronic invoicing and all return slips completed via email instead of post.
What is the sustainability strategy for the brand?
VDM The Label are a team who believe in Quality and Sustainability. They have and are continuing to undergo extensive research and development to prove that these elements can co-exist, and the fashion industry no longer needs to be the second biggest cause of pollution and landfill in the world.
VDM The Label are already being recognized by big industry players for the uniqueness of their designs and technical construction. Their objective is to be industry leaders who creating high quality, high-end fashion that is affordable, while simultaneously improving their carbon footprints (PCFs) ecological footprints (EFs), and life cycle assessment (LCA).
We want woman to look and feel their best at the same time – Being “Sustainable with VDM the label”
Many manufactures and consumers are either unaware of the alternatives or they choose not to go down this path due to the perception that sustainability and Eco-Fashion is more expensive.
VDM The Label, are making it their mission to prove that this is not the case and that together we can make a difference.
We make it simple for consumers to relate, with all styles in our collection being made from sustainable fabrics. This means there is no need for the customer to have to choose sustainability. With us, they know that whichever style they buy - it is sustainable.
We have a heavy focus on custom prints and sexy silhouettes so to them in their subconscious minds, our brand is a failsafe choice – authentic, sexy & sustainable.
The fashion resale market is exploding, growing 21 times faster than the retail market over the past three years, and is said to almost double the fast fashion industry over the next few years, as consumers understand that we all play apart in helping to save our planet and to help make a difference.
As swimwear can’t be resold due to hygiene reasons, we believe using recycled, regenerated fibre from consumer waste products, is the solution and fills that gap in the market and offers a solution so customers can have new products while recycling at the same time.
We make swimwear that Looks Good, Feels Good, Does Good. That’s our motto.
What certifications do you have or are you aiming to get?
Any special details around sustainable fabrics you would like to share?
OUR PRINTED FABRICS
We use the leading, most trusted, branded performance fibre made from recycled materials (including plastic bottles).
The Fabric is transformed from recycled bottles into an amazing fibre, which is then used to make swimwear. Their process embeds properties like wicking, adaptive warming and cooling, water repellency, and more at the fibre level. For reliable, durable quality.
They’re not just finding new life for recycled materials. Compared to making what's called virgin fibre, making REPREVE offsets using new petroleum, uses 45% less energy, emits over 30% less greenhouse gases, and uses 20% less water.
That makes a big difference for our future.
To date, the making of this fabric has led to over 16 billion plastic bottles being recycled.
Each VDM printed Bikini uses approx. 10 recycled plastic bottles.
Are made using our sustainable techno-fabric, made of an ECONYL® regenerated Nylon that turns waste problems into Fashion. It is versatile, hyper-resistant, thin, elegant, stretch, soft and breathable: a unique mix of muscular compression and comfort. Thanks to its innovative construction, it is twice as resistant to chlorine and suntan creams and oils than competitors’ fabrics.
The ECONYL® Regeneration System is a unique process that allows Aquafil to produce 100% regenerated Nylon yarn using waste material instead of fossil raw material. It starts with rescuing waste, like fishing nets, fabric scraps, carpet flooring and industrial plastic from landfills and oceans all over the world. That waste is then sorted and cleaned to recover all of the nylon possible.
Through a radical regeneration and purification process, the nylon waste is recycled right back to its original purity. That means ECONYL® regenerated nylon is exactly the same as virgin nylon.
ECONYL® regenerated nylon is then processed into yarn for the fashion and interiors industries.
The goal is that once all products containing ECONYL® are no longer useful to customers, they can go back into strep one of the Regeneration System.
Tencel is a sustainable fabric, regenerated from wood cellulose and is one of the most environmentally friendly regenerated fabrics, for several reasons. Tencel fibres are grown sustainably as the supply chain is transparent. It is obtained from eucalyptus trees that are grown on farms—no old growth forests, genetic manipulation, irrigation, or pesticides are used. These forests and the pulp produced for Tencel have earned Forest Stewardship Council (FSC) certification that the products come from socially and environmentally responsible forests. The European Programme for the Endorsement of Forest Certification has also endorsed Tencel's farming practices as sustainable. Tencel eliminates the negative environmental impacts of traditional fibre processing, using new sustainable technologies.
Tencel has some distinct advantages over traditional fibres in terms of chemical processing, which can often be extensive and toxic. The chemicals used to produce Tencel fibres are nontoxic. In addition, the cellulose or ground pulp used for Tencel is treated in what is known as a closed loop process in which these solvents are recycled with a recovery rate of 99.5%. The tiny amount of remaining emissions is decomposed in biological purification plants. Because of the nature of the material, the processing never requires bleach. This overall method of manufacturing fabric was awarded the “European Award for the Environment” by the European Union.
TENCEL® fabric carries the Oeko Tex 100 certification, an international standard developed in 1992 to certify that it contains no harmful substances. Tencel also has been awarded the European Community Eco-label flower for products and services with reduced environmental impacts.
Any other information you would like us to share in regards to your approach to sustainability?
It's businesses and individual conscious consumers taking responsibility for the environment who make a difference. As a Brand in 2020 we have a responsibility to be part of the solution and not the problem, and to help show that you can still have new products while also being environmentally conscious; the two can co-exist. It is our responsibility to help educate and offer our consumers sustainable and eco-friendly products.
Our mission doesn’t stop there, we continue to do our best and to learn how we can improve every day as there is always new fabrics, technologies and solutions being developed and there is always more ways we can continue to adapt and change in order to contribute to a more sustainable brand and healthier planet.
In 2021, we plan to partner with a credible and respected, charitable organization to help make further positive impact on our planet and for future generations to thrive.
Stay tuned for more information.