About Us

Our story

Allanah Van Der Mey, a forward-thinking Australian designer, had always been passionate about fashion and creating beautiful pieces that make women feel confident and empowered. However, she noticed a lack of swimwear options that combined style, comfort, and sustainability. So, in her quest to make a difference in the fashion industry, she decided to create VDM the Label.

With a focus on sustainability, Allanah made sure that every aspect of VDM was designed with the planet in mind. From using environmentally friendly materials, such as recycled polyester and organic cotton, to working with fair-labour facilities, Allanah wanted to create a brand that not only looked good but also did good. Her mission was to offer women an alternative to the fast-fashion swimwear that was dominating the market and to create a brand that reflected her own values of sustainability, ethics, and style.

Allanah poured her heart and soul into creating VDM, and her hard work paid off. The brand quickly gained a reputation for its high-quality, stylish, and sustainable styles, and it wasn't long before women all over the world were wearing VDM with pride. Today, VDM is more than just a swimwear brand - it's a movement. Allanah's vision of a world where fashion and sustainability go hand-in-hand is becoming a reality, and women everywhere are embracing her message of empowerment and positive change.

With a commitment to ethical production, environmentally friendly materials, and stylish designs, VDM the Label is leading the way in the swimwear industry and inspiring others to follow suit. So whether you're lounging by the pool, soaking up the sun on the beach, or exploring new destinations, choose VDM and join us in our mission to create a better, more responsible world, one bikini at a time.

Much love, Allanah & VDM